Information
January 23, 2025
Daiichi Kosho Co., Ltd.
[Good Company Room Project] 10th Edition: 'Cocalero Collaboration Room'
Opening at Big Echo Shibuya Miyamasuzaka Ekimae location starting January 23!
Win original glasses, original knit hats, and more!
Daiichi Kosho Co., Ltd. is developing a collaboration project with various companies called the 'Good Company Room Project.'
For its 10th edition, it has collaborated with Intrepid Spirits Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: John Ralph), which offers the premium liqueur 'Cocalero.'
The collaboration room features a world inspired by the Andes Mountains, the origin of 'Cocalero.' It will open on January 23 at the Big Echo Shibuya Miyamasuzaka Exit Store.
Additionally, those who use the 'Cocalero Collaboration Room' or order from the collaboration menu will have a chance to win original Cocalero merchandise through a lottery.
At Big Echo, operated by our company, we launched the 'Good Company Room Project' in April 2023 as a gesture of gratitude to our valued business partners.
The project primarily involves collaboration rooms using Big Echo's facilities. Participating companies can freely promote their products or services to customers visiting Big Echo, enabling them to acquire new customers, enhance brand awareness, and strengthen their brand image. So far, collaboration projects with nine companies have been implemented.
The 10th edition of the 'Good Company Room Project' features the 'Cocalero Collaboration Room,' created in partnership with the premium liqueur 'Cocalero,' along with the sale of a collaboration menu.
The 'Cocalero Collaboration Room' at the Shibuya Miyamasuzaka Exit Store recreates the world inspired by the Andes Mountains, the origin of 'Cocalero.' It is also scheduled to open at the Umeda Chuo Store in Osaka in late February.
Additionally, the collaboration menu will feature items made with 'Cocalero Clasico,' a premium liqueur with a refreshing and exotic flavor blending 17 botanicals such as Amazon guarana and juniper berries, and 'Cocalero Vida,' a tropical premium liqueur infused with seven superfruit flavors like pink guava and passion fruit, which are not typically available at Big Echo.
Furthermore, those who use the collaboration room or order from the collaboration menu will have a chance to win original merchandise through a lottery.
■ Big Echo 'Good Company Project' 10th Edition: Overview of the Cocalero Collaboration Room
- Campaign Period:
- From Thursday, January 23, 2025
- Participating stores:
- Big Echo Shibuya Miyamasuzaka Exit Store
Big Echo Umeda Chuo Store (Scheduled for late February) - Deployment contents:
- ① A collaboration room inspired by the world of the Andes Mountains. *¹
② Collaboration drinks made with 'Cocalero Clasico' and 'Cocalero Vida' will be available.
③ A lottery will be held for those who use the collaboration room or order collaboration drinks, with a chance to win original merchandise on the spot. *²
The image is a 3D image.
*1 Individuals under 20 years old cannot use the collaboration room.
*2 The lottery is limited to one entry per group for collaboration room users and one entry per item for collaboration drink orders. The giveaway ends when supplies run out.
■ Related Sites
Cocalero Collaboration Room Special Website: https://big-echo.jp/campaign/cocalero/
Big Echo Good Company Room: https://big-echo.jp/campaign/good_company_room/
Cocalero: https://cocalero.com/ja/