Press Release
April 25, 2025
DAIICHIKOSHO CO., LTD.
BIG ECHO / Karaoke Mac × KAWAII LAB.
Collaboration project starts from May 2
Starting May 2, 2025, a collaboration project with KAWAII LAB. (pronounced: Kawaii Labo) from ASOBISYSTEM Co., Ltd. (hereinafter referred to as ASOBISYSTEM) will be launched at BIG ECHO and Karaoke Mac, operated by DAIICHIKOSHO CO., LTD. and its group company Airside Co., Ltd.
KAWAII LAB. is a project to disseminate to the world the idol culture that Asobi System has continued to grow in Japan. There are four groups: "FRUITS ZIPPER", "CANDY TUNE", "SWEET STEADY", and "CUTIE STREET".
At four BIG ECHO locations, special collaboration rooms for each KAWAII LAB. group will be available. At 26 BIG ECHO locations and 5 Karaoke Mac locations, collaboration drinks that come with clear cards featuring each group will be sold.
"FRUITS ZIPPER" Collaboration Room
BIG ECHO Shibuya Center Street Main Store
"CANDY TUNE" Collaboration Room
BIG ECHO Nakano-dori
"SWEET STEADY" Collaboration Room
BIG ECHO Ikebukuro Station East Exit
"CUTIE STREET" Collaboration Room
BIG ECHO Akihabara Electric Town Exit Store
Through our collaboration with KAWAII LAB., we aim to increase customer traffic and promote karaoke usage at BIG ECHO and Karaoke Mac.
■ Overview of the BIG ECHO & Karaoke Mac × KAWAII LAB. Collaboration Project
1. Setup of Collaboration Rooms
- Implementation Period:
- Friday, May 2, 2025 ~ Thursday, July 31, 2025
- Participating stores:
- 4 BIG ECHO locations (one room per location)
"FRUITS ZIPPER" Shibuya Center Street Main Store, "CANDY TUNE" Nakano Street Store,
"SWEET STEADY" Ikebukuro Station East Exit Store, "CUTIE STREET" Akihabara Electric Town Exit Station Store
* There is a limit to the time of use at one time / April 25 11:00 Web reservation starts - Contents:
- ● Design the rooms and passages of each store with the concept of each group
- Projection of special images that can only be seen here
2. Collaboration menu sales
- Implementation Period:
- Friday, May 2, 2025 ~ Thursday, July 31, 2025
- Participating stores:
- 26 BIG ECHO locations and 5 Karaoke Mac locations, for a total of 31 locations
*Campaign page on the official BIG ECHO website/
Please check the campaign page on the official Karaoke Mac website - menu :
- 4 types of original collaboration soft drinks
①「FRUITS ZIPPER」
(Strawberry soda, frozen fruit mix, cut lemon)
②「CANDY TUNE」
(Blue Pine Soda, Lime Syrup, Frozen Fruit Mix, Cut Lemon)
③「SWEET STEADY」
(Strawberry Calpis Soda, Frozen Fruit Mix, Cut Lemon)
④「CUTIE STREET」
(Grapefruit syrup, ginger ale, frozen fruit mix, cut lemon) - price :
- 690 yen each (tax included)
- Novelty:
- KAWAII LAB. Clear cards for each group or each member (33 types in total)
A random coaster will be given with every order of a collaboration drink
* It will end as soon as it runs out / You cannot choose the design because it will be distributed randomly / If it is out of stock, sales of the collaboration menu may be suspended.
■ Online karaoke DAM will hold a karaoke stamp rally where you can win luxurious prizes
- Implementation Period:
- Friday, May 2, 2025 ~ Thursday, July 31, 2025
- Participating stores:
- At karaoke DAM locations nationwide
- Compatible Machines:
- LIVE DAM WAO!, LIVE DAM Ai series, LIVE DAM STADIUM series, and LIVE DAM series
- Assigned Song:
- KAWAII LAB. Songs by each group (25 songs in total)
※ Please check the campaign page on the DAM official website
- Application Method:
- (1) Touch the "KAWAII LAB. Campaign" banner at SmartDAM at the participating store.
(2) When you scan the QR code displayed in SmartDAM with your smartphone, you will be redirected to the stamp rally page and you will get 1 stamp.
※ Please check the campaign page on the DAM official website - Prizes:
- [20 stamps] Let's go see KAWAII! Live Pair Ticket 20 pairs 40 people
[10 stamps] Sticker set with autographs from favorite members 29 people
* This is a sticker set of the group to which the designated member belongs.
【5 stamps】Comment videos (4 types in total) All applicants
【2 stamps】Comments from members and digitally signed original wallpapers (29 types in total) All applicants
* You cannot choose the design because it is distributed randomly.
■ Related sites
・Campaign page on the BIG ECHO official website: https://big-echo.jp/campaign/
・Karaoke Mac official website campaign page: https://www.karaokemac.com/
・Campaign page on the DAM official website: https://www.clubdam.com/campaign/collaboration/cp202505_kawaiilab.html
・KAWAII LAB. page on Asobi System official site: https://kawaiilab.asobisystem.com/l