Press Release

April 16, 2025
Daiichi Kosho Co., Ltd.

　Dai-ichi Kosho Co., Ltd. (hereinafter referred to as "the Company") is pleased to announce the appointment of SUPER EIGHT as the official ambassador of the professional online karaoke DAM.
　 Along with this, a TV commercial "DAM×SUPER EIGHT!" starring the five members will be aired from April 17, 2025.

　Commercial online karaoke DAM is widely used in karaoke stores and facilities nationwide. We provide users with an immersive karaoke experience with a wealth of personal footage, high-quality songs, and a variety of content.

　 As a befitting of DAM's brand image, SUPER EIGHT, who has a bright and friendly character and a high level of support, especially among women, has been appointed as a DAM ambassador. In conjunction with his appointment, the Company will launch various campaigns and sales promotion measures, starting with the airing of TV commercials. We expect that the bright and energetic impression of SUPER EIGHT will further enhance the brand value of DAM.

　 The TV commercial "DAM×SUPER EIGHT!", which will be aired from April 17th, will develop five patterns according to the five members. The highlight is the light production and the words uttered by each member in the second half of the commercial. The tie-up commercial song uses the new song "Buchi ★I GOT IT" (read: Buchiagari). You can enjoy the charm of the new song along with the commercial.

　 The repeated utterance of the members, "After all, it's DAM!" is a communication word that conveys the appeal of DAM simply and directly. This slogan, which is sent out by SUPER EIGHT, which is from the Kansai region, takes advantage of the warmth and friendliness unique to the Kansai dialect and is a message that naturally evokes sympathy. We will continue to aim to make DAM a reliable and unwavering choice for all karaoke users.

　 Through promotional activities featuring SUPER EIGHT, we will deliver the charm and fun of the DAM series to many people.