Press Release
April 3, 2025
Daiichi Kosho Co., Ltd.
Big Echo × Ado
The major debut 5th-anniversary collaboration project kicks off on April 9
Daiichi Kosho Co., Ltd. will launch a collaboration project with Big Echo and Ado, who is celebrating the 5th anniversary of her major debut, starting April 9, 2025. Collaboration rooms will be set up in three locations, and at 30 stores, collaboration-themed food will be offered along with an acrylic badge featuring historic jacket photos.
Since making a striking major debut in 2020 with “Usseewa”, Ado has continued to captivate a wide range of audiences with her relatable lyrics, addictive melodies, and powerful, expressive vocals, making her a highly acclaimed artist. In February 2024, she embarked on her first world tour, “Wish,” spanning Asia, Europe, and America, which received tremendous acclaim both domestically and internationally. This year marks the 5th anniversary of her major debut, and on April 9 she will release her first best album, “Ado no Best Adobam.”
Our company aims to boost customer traffic to Big Echo and promote karaoke usage through the collaboration with Ado.
Overview of the Big Echo x Ado Collaboration Project
1. Setup of Collaboration Rooms
- Duration:
- April 9, 2025 (Wed) – July 6, 2025 (Sun)
- Participating stores:
- Shinagawa Konan Exit Store, Nagoya Nishiki-dori Store, Namba Amusa Store / 1 room per location
※ There is a time limit for each session / Web reservations open on April 3 at 11:00 - Contents:
- ● Wrap walls, tables, and similar surfaces with the artist’s photos, among other visuals
by incorporating the jacket design of “Ado no Best Adobam,” vintage jacket photos from previous works, and the 5th-anniversary logo to evoke Ado’s unique world.
● The Shinagawa Konan Exit Store will feature extensive decorations in its corridor as well.
● A one-of-a-kind welcome message, available exclusively here, will be projected.

2. Collaboration menu sales
- Implementation Period:
- April 9, 2025 (Wed) – July 6, 2025 (Sun)
- Participating stores:
- 30 stores
※ Please check the campaign page on the Big Echo official website - menu :
- 2 Types of Original Collaboration Food
1. Ado Collaboration Ice (Blue Sauce)
2. Ado Collaboration Potatoes (Sweet and Spicy Sauce) - price :
- 690 yen each (tax included)
- Novelty:
- Acrylic badges featuring jacket photos from Ado’s previous works (all 12 designs)
Receive one badge at random with the order of any collaboration food item.
※ While supplies last / Designs are distributed randomly, so selection is not possible.
In the event of a stock shortage, sales of the collaboration menu may be suspended

On DAM Online Karaoke, a singing campaign will be held featuring live karaoke streaming and a chance to win original acrylic blocks.
■ LIVE Karaoke Streaming (Performed by the Artist)
Live Karaoke is a service that lets you enjoy live footage and vocals from the artist in real time.
- Supported Devices:
- LIVE DAM WAO! (from April 18 onward), LIVE DAM Ai Series
※ Not available on some devices that are not connected to a broadband network / the streaming content may change due to circumstances. - Streaming Tracks:
- Six songs from the Los Angeles performance of the inaugural world tour “Wish”, held from February to April 2024.
Song Title | Request No. | Release date | |
1 | Usseewa “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1026-56 | 2025/4/6 |
2 | Dance “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1026-57 | |
3 | New Era “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1026-58 | |
4 | Sing “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1053-97 | May 18, 2025 (tentative) |
5 | Dizzy “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1053-98 | |
6 | Love, Love, Love “Ado THE FIRST WORLD TOUR ‘Wish’ @ Los Angeles・Peacock Theater” (sung by the artist) | 1053-99 |
■ Singing Campaign
- Implementation Period:
- April 9, 2025 (Wed) – July 6, 2025 (Sun)
- Participating stores:
- At karaoke DAM locations nationwide
- Compatible Machines:
- LIVE DAM WAO! (from April 18 onward), LIVE DAM Ai Series, LIVE DAM STADIUM Series, and LIVE DAM Series
- Assigned Song:
- All 46 tracks from “Ado no Best Ado Album” / LIVE Karaoke (sung by the artist) songs
※ Please check the campaign page on the DAM official website - Application Method:
- ① Tap the “Ado Collaboration Campaign” banner on SmartDAM at participating stores
Select the challenge song on the campaign page and transfer it to DAM
② Access the entry form via the QR code displayed on SmartDAM
③ Enter the required information and apply - Prizes:
- DAM Collaboration Original Acrylic Block – available for 30 people
■ Related Sites
Campaign page on the Big Echo official website: https://big-echo.jp/campaign/ado/
Campaign page on the DAM official website: https://www.clubdam.com/campaign/collaboration/cp202504_ado.html
Ado Official Website: https://www.universal-music.co.jp/ado/