Press Release

November 25, 2021
Daiichi Kosho Co., Ltd.

　Daiichi Kosho Co., Ltd. will launch a collaboration room at the karaoke room Big Echo Shibuya Center Street Main Store for a limited time from December 1 to February 28, 2022, to commemorate Ado's first album 'Kyogen,' which will be released on January 26 next year.
　 Additionally, a singing campaign where participants can win retro-style speakers will be held on the DAM online karaoke system starting January 26, 2022.

　Ado, a female singer whose debut song 'Usseewa' became a social phenomenon, has seen her social media followers grow rapidly. With her overwhelming vocal ability and expressive power, her released songs continue to increase in streaming play counts, and her popularity is spreading not only in Japan but also overseas.
　 To commemorate the release of the highly anticipated first album 'Kyogen,' we are collaborating with Ado to open a special room at the karaoke room Big Echo Shibuya Center Street Main Store and will also roll out various projects.

■Overview of the Ado Special Room

The 'Ado Special Room' will open for a limited time at Big Echo Shibuya Center Street Main Store.
Using a dual-screen projector, the room will feature immersive visuals that express Ado's unique world, which can only be experienced here.

Period*:

December 1, 2021 – February 28, 2022

Participating stores:

Big Echo Shibuya Center Street Main Store
Address: 21-8 Udagawacho, Shibuya-ku, Tokyo TEL: 03-5784-3581

Contents:

The concept of the room is 'a virtual space filled with Ado's charm.'
It is inspired by 'the stage of Kyogen' and 'the Japanese aesthetic,' which are the origins of Ado's name.
Additionally, you can enjoy original visuals expressing Ado's world on a large projector screen installed in the room.

Special Room Visual Image

Projected visuals (exclusive to the Special Room):
　 ① Original animated CG
　 ② Welcome message from Ado
　 ③ Special karaoke visuals (5 songs in total)

• *
  Reservations for December 1, 2021 – January 16, 2022: Scheduled to start on November 25 at 12:00 PM (phone only).
  Reservations for January 17 – February 28, 2022: Scheduled to start on January 11, 2022, at 12:00 PM (phone only).

■ Sing Ado to Your Heart's Content! Karaoke Singing Campaign Overview

Implementation period:

January 26 – February 28, 2022

Participating stores:

Stores with online karaoke DAM nationwide ^*1

How to apply:

① Reserve the designated songs via the Request Commander (SmartDAM series) ^*2
② Apply using the QR code displayed on the SmartDAM series screen

Prizes:

Ado×LIVE DAM Ai Retro-Style Speaker for 10 Winners

The image is for illustrative purposes only.
The design and other aspects are subject to change.

• *
  1 Some locations may not support this, so please check with your chosen store.
• *
  2 For details about the assigned songs and more, please check the campaign site below.

■ Ado Music Selection Consultation Room Overview

Implementation period:

November 12 – February 28, 2022

Contents:

The Request Commander Denmoku (SmartDAM series) now features the 'Ado Song Selection Consultation Room.' If you're unsure which Ado song to sing, simply answer a few easy questions, and Ado will recommend songs for you.

■ Related Sites

Big Echo Special Room Dedicated Website: https://big-echo.jp/campaign/ado/
Ado×LIVE DAM Ai Campaign: https://www.clubdam.com/dam-ado/