Press Release
November 2, 2021
Daiichi Kosho Co., Ltd.
Karaoke collaboration with the AI singing the NHK morning drama theme song!
Let's sing the new song 'Aldebaran' at the store, at home, with everyone!
Daiichi Kosho Co., Ltd. will launch various collaboration projects to commemorate the release of singer-songwriter AI's new song 'Aldebaran.' On the karaoke system DAM, the 'Try It at the Store! DAM★Tomo Campaign,' where participants can win a T-shirt with the artist's handwritten signature, will be held. On Karaoke@DAM for smartphones, the 'Challenge at Home! Karaoke@DAM for Smartphone Campaign,' where participants can win original goods, will also be held. Both campaigns will start on November 2.
Last year, AI, who celebrated the 20th anniversary of her singing career and continues to work energetically, is a talented artist with authentic vocal skills honed in a gospel choir, as well as high English proficiency and a sense of dance. She has popular songs like 'Story' and 'Happiness,' which are continuously sung by many people at karaoke, and her messages and singing voice, delivering kindness in any era, are widely supported.
The new song 'Aldebaran' is a message song that AI herself describes as being filled with the feelings she wants to convey to people who are doing their best in these turbulent times. It has also become a topic of discussion as the theme song for the NHK morning drama series 'Come Come Everybody,' which began airing on November 1.
Our company collaborates with AI to develop various projects.
- ①Streaming the original footage of 'Aldebaran.' *[Scheduled for release in December]
- ②A singing campaign featuring 8 songs, including 'Aldebaran,' has been launched on the user community service 'DAM★Tomo.' Among those who sing and apply, 10 winners will be selected by lottery to receive an NSDT T-shirt (black/L size) with AI's handwritten signature. [November 2 – January 10, 2022]
- ③With the smartphone app 'Karaoke@DAM for Smartphone' from the service 'Karaoke@DAM,' which allows you to enjoy karaoke casually at home, you can sing 'Aldebaran' for free as many times as you like for a limited time. [November 2nd to November 30th]
- ④Sing 'Aldebaran' in the precise scoring mode of 'Karaoke@DAM for Smartphone' and post the scoring result screen on SNS to enter a lottery where 10 winners will receive an original stick thermo bottle as a gift. [November 5th to November 30th]
■List of songs available*
Song Title | Request No. | Song Release Date | Date of release of the video |
Aldebaran | 6484-83 | Now Available | Scheduled for December 2021 |
- *This content is not available on all devices that are not connected to a broadband line. In addition, the distribution schedule is subject to change due to circumstances.
The devices for personal video streaming are LIVE DAM Ai and the LIVE DAM STADIUM series. Please check the campaign site for details.
Try it at the store! Overview of the DAM★Tomo Campaign
Implementation period: November 2, 2021 – January 10, 2022
Assigned piece: "Aldebaran" and 7 other songs
How to apply:
- ①Become a DAM★Tomo member (registration is free)
- ② Enter via the application page on the DAM★Tomo website.
- Log in to the Denmoku and sing the assigned song.
The image is for illustrative purposes only.The design and other aspects are subject to change.
■Challenge at Home! Karaoke @DAM for Smartphone Campaign Overview
1. Sing for free for a limited time!
- Implementation period:
- November 2, 2021 – November 30, 2021
- How to use:
- ① Install the karaoke app 'Karaoke @ DAM for Smartphone'
② Click on 'Aldebaran' from the 'This Week's Free Songs' section on the homepage*
- *If you have a usage ticket, please select 'Aldebaran' through the regular search.
2. Win original goods in a lottery!
- Implementation period:
- November 5, 2021 to November 30, 2021
- How to Apply* 1 ：
- ① Install the karaoke app 'Karaoke @ DAM for Smartphone'
② Sing 'Aldebaran' in Precision Scoring Mode
③ Follow the official DAM CHANNEL account (@DAMch_Official)
④ Add the hashtag '#AI_dam' to the scoring result screen's [Post Image to SNS] and share it *2 - Prizes:
- AI×DAM Original Stick Thermo Bottle 350ml for 10 winners
The image is for illustrative purposes only.The design and other aspects are subject to change.
- *1. Applications can be submitted from an iPhone.
- *2. You can also apply using the scoring screen from singing at a karaoke venue / The scoring result (score) does not affect the lottery.
For details, please visit the campaign website.
■ Related Sites
AI Collaboration Campaign Site:
https://www.clubdam.com/app/damtomo/common/page.do?type=damtomo&source=P01239&subType=present