News News

Press Release

October 29, 2021
Daiichi Kosho Co., Ltd.

I want to drown in sushi... That wish, we will make it come true!
New business style 'Sushi and Hare no Hi' opens at Saitama Omiya Station on November 2nd.

 Daiichi Kosho Co., Ltd. will open a new sushi and tempura all-you-can-eat restaurant concept, 'Sushiya Hare no Hi' (pronounced: Sushiya Hare no Hi), based on the concept of 'delicious sushi crafted with artisan skill to your heart's content,' at Omiya Station in Saitama on November 2.

*The photo is for illustrative purposes only.

 The name 'Sushi and Hare no Hi' embodies the desire to 'bring back the lost celebratory days,' and it is a new business model offering all-you-can-eat sushi and tempura for two hours.

  The interior of the restaurant, with all seats in private rooms, offers a high-quality private space centered around the warmth of natural white wood. In addition to table seating, we also provide sunken kotatsu seating, allowing you to choose according to your needs, whether you're a worker or a family.

  The sushi toppings are carefully selected ingredients chosen by the brokers at Toyosu Market. The tuna is natural southern bluefin tuna, which is said to be preferred by many sushi chefs over bluefin tuna due to its rich flavor. The fatty Atlantic salmon, which has never been frozen, offers a delicate and smooth texture that melts in your mouth as soon as you taste it.
  For the rice used in sushi vinegar rice, we selected a variety that is less sticky and slightly firmer when cooked, so that the vinegar blends well and the rice separates easily when eaten. The vinegar paired with the sushi rice is a fragrant and mellow red vinegar.
  Tempura includes 15 varieties, such as simmered conger eel used as sushi toppings, grilled eel (kabayaki), and fresh sea bream of a quality that can even be eaten raw. 1 Tempura, which is healthily and crisply fried by using a molecular cooker to reduce oil absorption, boasts a quality so high that it’s hard to believe it’s all-you-can-eat.
  In addition, we have lined up a rich menu that includes assorted sashimi, snacks, and desserts to finish.

  There are a total of 185 types of drinks* 2 The 'Tea-Wari,' which allows you to combine your preferred mixer with eight types of tea, such as carefully selected Genmai Matcha and Hojicha from Koyanagi Seichi Shoten, a tea wholesaler in Shizuoka with over 70 years of history, offers more than 120 possible combinations to enjoy.

  The all-you-can-eat options include two types: the 'Standard All-You-Can-Eat Plan' and the 'Premium All-You-Can-Eat Plan.' Additionally, we have prepared a 'Drink All-You-Can Plan' that can be ordered together. Not only for dining purposes, but for those who want to enjoy sushi as a snack with drinks, all menu items can also be ordered individually. For lunch, available exclusively on Saturdays, Sundays, and public holidays, we offer dishes such as 'Seafood Bara Chirashi Bowl,' 'Tuna Toro Cubes Bowl,' and 'Tempura Bowl.'

  In conjunction with the opening on November 2, we will begin recruiting limited members on Japan's largest crowdfunding platform, 'Makuake,' starting October 29. We have prepared numerous value-packed plans, including a 'Premium All-You-Can-Eat Plan' and discounts for your next visit. Please take advantage of these offers when visiting with your family or friends.

  Our company will continue to develop attractive stores and services tailored to customer needs and location characteristics, aiming to improve customer satisfaction and increase customer attraction.

  • *
    When using the 'Premium All-You-Can-Eat Plan'
  • *
    2. Number of Grand Menus

■ Menu example

【2-Hour All-You-Can-Eat Plan】

PlanFee
Standard All-You-Can-Eat Plan
(Sushi, tempura, and 81 other varieties)
male3,490 yen (3,839 yen including tax)
woman2,990 yen (3,289 yen including tax)
Children *11,740 yen (1,914 yen including tax)
Premium All-You-Can-Eat Plan
(Sushi, tempura, and 103 other varieties)
male4,490 yen (4,939 yen including tax)
woman3,990 yen (4,389 yen including tax)
Children *12,240 yen (2,464 yen including tax)

【2-Hour All-You-Can-Drink Plan】

Plan

Fee

Standard All-You-Can-Drink Plan (61 types)

1,500 yen (1,650 yen including tax)

Premium All-You-Can-Drink Plan (177 types)

2,000 yen (2,200 yen including tax)

Non-Alcoholic All-You-Can-Drink Plan (12 types)* 2

500 yen (550 yen including tax)

  • *
    1 Up to elementary school students (Free for children under 4 years old)
  • *
    2 Children under 4 years old are free

*The photo is for illustrative purposes only.

Carefully selected fresh fish

Southern Bluefin Tuna

Fatty tuna

Raw salmon

Assorted Tempura

Tea break

■ Sushi Ya Hare no Hi Store Overview

Location:
1-61-1 Daimon-cho, Omiya-ku, Saitama City, Saitama Prefecture, DK Omiya Building 5F
telephone number:
048-657-3250
access:
1-minute walk from Omiya Station East Exit (all lines)
Opening date:
Tuesday, November 2, 2021
Opening hours* :
Monday to Friday 16:00–23:30 / Saturday, Sunday, and Holidays 11:30–23:30
Regular holiday :
none
Store area:
134.48 square meters
Number of seats:
93 (All seats are private)
parking :
none
Food :
103 types
Drinks:
185 types
Average customer price:
Lunch 1,200 yen (including tax) / Dinner 4,500 yen (including tax)
Operating company:
Daiichi Kosho Co., Ltd.

* Temporary closures or changes to business hours may occur due to requests from the government or local authorities.

■ Limited Membership Recruitment Starting October 29 on Japan's Largest Crowdfunding Platform, 'Makuake'

To commemorate the opening of 'Sushi Ya Hare no Hi' and with the hope of encouraging more people to enjoy dining out again, we have prepared special plans on the crowdfunding platform 'Makuake.'
—Enjoying sushi, tempura, and other delicacies on special occasions—. Amid the prolonged impact of COVID-19, haven't there been celebratory days that were inevitably lost?
With the slogan 'Bring Back the Lost Celebratory Days!' we opened 'Sushi Ya Hare no Hi.'
We are taking on the challenge of establishing a new way to celebrate special days in this new era.

Plan example:
A 'Premium All-You-Can-Eat Plan' featuring over 100 items including specialty sushi and tempura + Non-Alcoholic All-You-Can-Drink Plan + Special perks for your next visit

Men: 4,900 yen / Women: 4,400 yen * Tax included

Makuake: https://www.makuake.com/project/dkdining_harenohi/

We will introduce the contents of this news release in a video.

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