Press Release
October 29, 2021
Daiichi Kosho Co., Ltd.
BE:FIRST×LIVE DAM Ai Major Debut Commemorative Project
Sequential delivery of personal footage and original comments on DAM from November 2nd.
A heap of collaborations where you can win DAM original goods and more!
Daiichi Kosho Co., Ltd. is launching various collaboration projects to commemorate the major debut of the Japanese male group BE:FIRST. Starting November 2, original footage and exclusive comments will be distributed on the karaoke service DAM. Additionally, a singing campaign to win original goods will be held on the home karaoke app 'Karaoke @ DAM for Smartphone' starting November 5.
BE:FIRST is a Japanese boy group that emerged from the audition program 'THE FIRST'. Their pre-debut song 'Shining One' achieved an astonishing 1 million views on YouTube within 4 hours of its release, making them a highly talked-about artist even before their major debut.
To commemorate the release of their major debut single 'Gifted.', we are collaborating with BE:FIRST to launch various projects.
- ①Distribute original footage of 'Gifted.' and provide exclusive comments from the members that can only be seen on DAM after the song performance. Additionally, original comments will be distributed for 'Shining One,' which is already available with original footage. * [Starting November 2 / Original comments are available until January 6, 2022]
- ②Appear as guest artists on the entertainment information content 'DAM CHANNEL' distributed between karaoke performances on the communication karaoke DAM. Enjoy a fun talk with MC Asuka Kijima. * [Starting November 2 to December 6]
- ③Scan the QR code displayed when reserving 'Gifted.' and 'Shining One' from the special page on Denmoku to receive a DAM original wallpaper (randomly selected from 8 types). [November 1 to January 6, 2022]
- ④Sing 'Gifted.' on the smartphone app 'Karaoke @ DAM for Smartphone,' a service that allows you to enjoy karaoke at home, and share the scoring result screen on SNS to enter a draw to win an original frame square bottle for 30 people. [November 5 to November 30]
■List of songs available *
| Song Title | Request No. | Song Release Date | Date of release of the video | Original Comment Distribution Date | |
|---|---|---|---|---|---|
| 1 | Gifted. | 6990-33 | 2021/11/1 | Starting 2021/11/2 sequentially | Starting 2021/11/2 sequentially~ 2022/1/6 |
| 2 | Shining One | 6955-80 | Now Available | Now Available |
- *This content is not available on all devices that are not connected to a broadband line. In addition, the distribution schedule is subject to change due to circumstances.
The distribution devices vary depending on the song. The devices for distributing original footage and comments are the LIVE DAM Ai and LIVE DAM STADIUM series. Please check the campaign site for details.
■ Home Karaoke 'Karaoke @ DAM for Smartphone' Campaign Overview
- Campaign Period:
- November 5, 2021 to November 30, 2021
- How to Enter:
- ① Install the karaoke app 'Karaoke @ DAM for Smartphone'
② Sing the target song 'Gifted.' from this week's free songs in precise scoring mode *
Follow the official BE:FIRST Twitter account (@BEFIRSTofficial) and the official DAM CHANNEL account (@DAMch_Official)
Add the hashtags "#おうちでBEFIRST", "#BEFIRST", "#Gifted" to the [Post image to SNS] on the scoring results screen and post - prize:
- Original Frame Square Bottle for 30 people
Image is for illustrative purposes onlyDesigns and other details may change
- *During the campaign period, the target song 'Gifted.' can be sung for free as many times as you like. If you have a usage ticket, please select 'Gifted.' from the regular search. The scoring results (points) are unrelated to the lottery.
Furthermore, at the karaoke box chain 'Cote d'Azur' and the complex cafe chain 'Kaikatsu CLUB' operated by Kaikatsu Frontier Co., Ltd. (Yokohama City, Kanagawa Prefecture), a campaign will be held where singing BE:FIRST songs in DAM-equipped rooms from November 3 to December 31 will give you a chance to win original goods by lottery.
Additionally, during the same period, all 'Cote d'Azur' stores will sell two types of collaboration drinks inspired by the songs, and at three stores * Limited to BiVi Sendai East Exit Store, Ikebukuro East Exit Store, and Hanshin Fukushima Store, collaboration rooms will be available. Please enjoy them together.
■ Related Sites
BE:FIRST×LIVE DAM Ai Campaign Site: https://www.clubdam.com/dam-befirst/
Kaikatsu CLUB Campaign Site: https://www.kaikatsu.jp/info/detail/017262.html
Cote d'Azur Campaign Site: https://www.cotedazur.jp/information/detail/017263.html