Press Release

October 15, 2021
Daiichi Kosho Co., Ltd.

　Daiichi Kosho Co., Ltd. will release a web commercial "Ehara Family Karaoke @DAM at Home" featuring comedian Masahiro Ehara and his own daughter, the three sisters of the Ehara family, on the home karaoke "Karaoke @DAM for Amazon" on October 15 on Feature Rotator on Amazon Fire TV.
　 In addition, to commemorate the release of the commercial, "Karaoke @DAM for Amazon" will hold a "free all-you-can-sing campaign for 30 days" limited to first-time users from the same day.

　"Karaoke @DAM" is a service that allows you to enjoy high-quality karaoke with the sound source and video of the online karaoke DAM on your smartphone, computer, game console, etc. "Karaoke @DAM for Amazon" is a "karaoke @DAM app" that you can use on Amazon Fire TV ^*1 , and Amazon Fire tablets ^*1 You can sing about 140,000 songs right away.

　In this web commercial, Masahiro Ehara, who usually uses "karaoke @DAM" with his family, and his own daughter, the three sisters of the Ehara family, co-starred for the first time. Miu (eldest daughter, 11 years old), Fuu-chan (second daughter, 9 years old), and Otowa (third daughter, 6 years old) took on the challenge of shooting their first commercial. The faces of the three Ehara family sisters, who enjoy full-fledged karaoke while staying at home, and Ehara's father, who livens up the place to entertain his daughter, are also noteworthy.

　"Karaoke @DAM for Amazon" will be available from October 15 to October 28 to commemorate the release of this commercial. ^*2 We will carry out a "free all-you-can-sing campaign for 30 days". Normally, you can sing as much as you want for 7 days as the first trial, but you can sing as many songs as you want for 30 days, such as J-POP, Vocalo, Anisong, nostalgia, enka, and kayo songs. Please take advantage of this opportunity.

　Enjoy a more familiar karaoke life with the "Karaoke @DAM" series, which you can enjoy on various devices such as Amazon Fire TV.

• *
  1 Amazon, Fire, Amazon Kids+, Alexa and all related trademarks are trademarks of Amazon.com, Inc. or its affiliates.
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  2 You can use it free of charge for 30 days from the date of initial registration.

■ Commercial Story

"The Ehara family @DAM karaoke at home!", The four members of the Ehara family head toward the sofa with high tension with a breathtaking shout. The three sisters, who love to sing, take the microphone and start singing, clapping their hands as if they were in a karaoke box. Ehara herself picked up a microphone and was absorbed in karaoke at home with her family. Towards the second half, the place becomes more exciting, and everyone gets up and dances in front of the TV and enjoys karaoke at home! It is a commercial filled with the daily life of the Ehara family, who usually enjoy "karaoke @DAM" at home.

■Interview with Masahiro Ehara

How was your first commercial shoot with your family?
It was a completely everyday atmosphere! When I had more time at home, I actually did karaoke @DAM at home. It's really like that, so even if you don't let me do it, I'll do it if I put it on (laughs).

・When do you want to use Karaoke @DAM for Amazon?
I would like to continue to use it (during my time at home).
It's good to be able to do it as a family. When I settle down a little more, I think it would be best if I could call a friend or something at home. It also has a grading function.

・Please tell us about an episode when you did karaoke with your family.
Oto-chan (the third daughter) has been very fond of karaoke since she was a little girl, but there are still some kanji that she can't read. I sing by ear as I memorize it, but I sometimes make a mistake in the lyrics (laughs).
I sang the lyrics "Bokkura~♪" and "Koppunka~♪". I thought it was a lie (laughs).

・You have scored high in karaoke, what are your tips?
DAM has been insanely researched! After all, the key is the inflection.
For example, even if the pitch is 83 points, if there is an inflection or gimmick, it will go about 95 points.
Also, the vibrato is more than 13 seconds in total. The stability of the vibrato is also quite important, but it is better to add vibrato when you can get the most stability.
If you stretch "I~~" with "I" and "A~~" with "A", "A" is easier to stretch, so I think it's better to earn vibrato with "A"!

■ Cast Profile

■ Masahiro Ehara

Date of birth: May 29, 1982
Height/weight: 175cm / Weight: 85kg
Blood type: B
Place of birth: Higashi-Osaka City, Osaka Prefecture
Hobbies: Imitation/Guitar/Vocal Percussion/Street Dance/Portrait Drawing

■ The three Ehara sisters

From the left
Miu-chan, 11 years old
Fuu-chan, 9 years old
Otoha-chan, 6 years old

■About the campaign

In "Karaoke @DAM for Amazon", to commemorate the release of this commercial, we will hold a "30-day free unlimited singing campaign" for first-time users from October 15th to October 28th. You can use it for free for 30 days from the date of initial registration.

■ Karaoke @DAM for Amazon

Fee:

1-month usage ticket 880 yen (tax included) / App download free

First trial:

Normally, 7 days of unlimited singing for free (from October 15th to October 28th, 30 days of unlimited singing for a limited time)

Compatible models:

Amazon Fire HD 10 (9th Gen, 7th Gen)
Amazon Fire HD 8 (10th, 8th, 7th Gen)
Amazon Fire 7 (9th Gen, 7th Gen)
Amazon Fire TV Stick: 3rd generation/2nd generation
Amazon Fire TV Stick 4K: 1st generation
Amazon Fire TV Stick 4K Max: 1st generation
Amazon Fire TV Cube: 2nd generation
Amazon Fire TV: 3rd generation/2nd generation

Basic performance:

Karaoke operations (pause, stop, redo), key control, karaoke volume adjustment, favorite registration, singing history

Number of songs:

Approximately 140,000 songs (approximately 200 songs added every week)

■ Related Sites

Karaoke @DAM for Amazon: https://www.clubdam.com/firetv